An impressive story of success
written by one family.
Success stories always start with a good idea. This was also the case with MAGDALENA'S made in Tyrol. The first step was taken by the expert herbalists at Gradonna****s Mountain Resort in Kals at Grossglockner. From the very outset, they relied exclusively on the herbs and medicinal plants from the surrounding mountains to pamper guests in the spa area of the hotel. The Schultz family of entrepreneurs set trailblazing standards in combining luxury and nature back in 2012, by building Gradonna****S Mountain Resort at the gateway to the Hohe Tauern National Park.
Martha Schultz then ventured to take the second step, with her idea for an alpine cosmetics range. Her son, Lukas, then took the third step of turning this into reality. Using his mother’s idea as inspiration, the trained pharmacist and his team developed a highly innovative skincare and cosmetic concept, which is delighting increasing numbers of women and men. The whole lovely story is rounded off by the fact that the product range is named after another family member, Martha Schultz’ niece, Magdalena.
